Tuesday, July 28, 2009

Some Words from Some Sponsors


Duke University has a project that collects vintage TV commercials and posts them online, called AdViews:
AdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s. These commercials were created or collected by the ad agency Benton & Bowles or its successor, D'Arcy Masius Benton & Bowles (DMB&B). Founded in 1929, Benton & Bowles was a New York advertising agency that merged with D'Arcy Masius McManus in 1985 to form DMB&B. Major clients included are Procter & Gamble, Kraft, Schick, Vicks, and Post, among others. Commercials will be added in phased batches over several months in 2009. The commercials are a part of the D'Arcy Masius Benton & Bowles Archives found at the John W. Hartman Center for Sales, Advertising & Marketing History in Duke University's Rare Book, Manuscript, and Special Collections Library.
This archive also does something I've never seen before. You watch all of the videos through iTunes, and you can download them all for free, too. Pretty slick.

Oh, and note this:
The television commercials in the AdViews collection have been made available for use in research, teaching, and private study. Content from this collection may not be used for any commercial purpose without prior permission.

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